Outdoor

Brand turnaround and full scale up

Transforming a Regional Scandinavian packs and bags brand into a global lifestyle travel brand.

Key assignments deliverables:

  • Rebrand  + repositioning ​
  • International expansion ​
  • Product portfolio rebuild ​
  • New category launch ​
  • Sales and marketing transformation from DNVB to omnichannel ​
  • Scale up of operations ​
  • Financial instrumentation ​
  • New business plan ​
  • Board alignment ​
  • Major capital raise ​
  • From 10m€ revenues to 50m€ in 4 years