FRIENDLY
BEAST

Platforming and accelerating culture-driven brands with world leading partners

Investment

Growth equity
Financing
Build up

Brand management

Expert activism
C-level advisory
Scaleups
Reboots
Turnarounds

We make growth easier, faster, and simpler for founders, CEOs, and investors

Eric Bascle

CEO with 30+ years experiencing leading consumer lifestyle brands in athleisure, sportswear, and travel.

Bureau

Paris
Oslo
Los Angeles
Geneva

The insight and tenacity to move things forward, without the suit

Brand

Strategy‍
‍Brand platform

Valuation

Financial modelling
‍‍Business planning‍
‍Corporate strategy

Capital

Growth equity‍
‍Debt financing
‍‍Vendor due diligence

ROI

Investment hypothesis‍
‍Capex utilization‍
‍Cash conversion

Growth

Marketing mix‍
‍Commercial performance‍
‍New market expansion‍
‍New growth initiatives

Scalability

Margin expansion‍
‍Operating leverage‍
‍Working capital management‍
‍Process automation
Cash‍conversion cycle‍
‍IT infrastructure

Friendly Beast is an on-demand C-level taskforce from the best brand successes of the past decade

Bureau

Paris
Oslo
Los Angeles
Geneva